Mobile Gaming Industry Report Supports Siyata Mobile Merger Target, Core Gaming, Meteoric Rise

April 16, 2025

DENVER, Colo., Apr 16, 2025 (247marketnews.com)- 247marketnews.com, a pioneer in digital media dedicated to the swift distribution of financial market news and information, evaluates Moloco Research Shows How The Mobile Gaming Industry Can Find New Sustainable Growth, released April 15, 2025, and Core Gaming, Siyata Mobile’s (NASDAQ:SYTA)(Siyata) merger target.

With the market poised to hit $126 billion in 2025 revenue and grow to 2.4 billion players by 2029, Moloco’s study reveals a seismic shift toward long-term value over fleeting volume.

Top gaming apps are boosting customer lifetime value (LTV) by up to 6% through re-engagement, creative optimization, and global expansion; tactics that align perfectly with Core Gaming’s accelerating ascent. As Core Gaming quickly grew from 40 million to 43 million monthly active users (MAUs) and 600 million to 790 million downloads across 2,100+ games, its $185.9 million valuation, with a projected $963 million by 2026 per ValueScope, positions it in the heart of sustainable growth.

Moloco’s Blueprint: The Shift to Sustainable Success

Moloco’s research, analyzing $2 billion in in-app purchase (IAP) revenue from 100 top gaming advertisers, underscores a maturing industry. Install volumes are flat, but the top 5% of U.S. iOS users—0.02% of global installs—now drive 20% of global revenue across platforms, with iOS claiming 55% of IAP revenue. User acquisition (UA) costs for high-value players have spiked 140% in 2024, yet median bid prices hold steady, signaling fierce competition for loyal spenders. Emerging markets offer cheaper high-value users and the top five gaming companies thrive by doubling down on re-engagement (live events, promotions), creative optimization (targeted ads), and global expansion (tapping unsaturated regions).

Moloco’s Senior Insights Manager, Tom Shadbolt, stated, “The industry is shifting towards long-term value over short-term volume, requiring a more strategic approach to user acquisition and engagement. Advertisers who optimize for high-value users rather than chasing scale will be best positioned to drive sustainable revenue.”

This pivot is critical. With install-to-payer conversion rates up 6% and LTV rising 6% for Day 30/90 cohorts, top apps are milking existing users via smarter experiences. Lasting joy drives sustainable growth, a mantra fueling re-engagement and market dives into Latin America, MENA, and beyond. Moloco’s data—60 billion bid requests, 4 billion installs, 65 million IAP events—shows the playbook works, especially as Android’s 45% revenue share balances iOS dominance. For Core Gaming, this is a tailor-made roadmap.

Core Gaming’s Explosive Growth: A Perfect Fit

Core Gaming, merging with Siyata Mobile (NASDAQ:SYTA) in a $160 million deal set for Q2 2025, is no bystander. ValueScope’s November 30, 2024 report forecasts it to hit $240.8 million in 2026 revenue, a triple from 2024’s unaudited $80 million, with a potential $963 million enterprise value. CEO Aitan Zacharin’s April 3 investor pitch confirmed Core Gaming’s 89% CAGR since 2021 mirrors Moloco’s vision of high-value user focus and global scale.

Core Gaming is nailing re-engagement. Its proprietary BI platform dissects marketing channels, funneling ads to high-LTV players via Meta, Google, and TikTok partnerships. In-game events and live ops, like those Moloco praises, keep Core’s player market hooked, with 54 developer partners co-crafting hits.

Creative optimization is Core’s forte: in-house AI tools cut production by 40%, boosting content 50% for tailored ads that convert. Moloco notes 6% payer conversion gains industry-wide; Core’s 43 million MAUs suggest it’s outpacing peers, leveraging AppLovin (NASDAQ:APP) as both rival and client.

Core’s audience spans 140 countries. Moloco highlights emerging markets like Brazil and South Africa for low-cost high-value users; Core’s 790 million downloads show it’s tapped these, with hybrid monetization (IAPs, ads) mirroring Moloco’s top apps.

Why Core Wins with Moloco’s Insights

Core Gaming’s strategy is Moloco’s playbook incarnate. Its AI distribution platform optimizes ads in real-time, echoing Moloco’s machine learning push to prioritize ROAS over installs. Core’s niche-targeting, building games for specific audiences, flips traditional models, boosting LTV like Moloco’s 6% Day 90 gains. While Moloco sees iOS’s 55% IAP lead, Core’s cross-platform reach ensures Android’s 45% slice, with $80 million 2024 revenue proving its grip. Acquisition targets in gaming and adjacent verticals mirror Moloco’s advice to diversify markets.

Moloco’s warning, 140% UA cost spikes for top users, is Core’s edge. Its BI-driven focus on high-value channels cuts waste, unlike peers chasing volume. Re-engagement via live events keeps Core’s 43 million MAUs loyal, with 790 million downloads dwarfing smaller rivals. Moloco’s $2 billion IAP dataset validates Core’s path: top apps thrive on in-game promotions, a Core staple. As Statista projects $126 billion in 2025, ValueScope’s $240.8 million 2026 forecast could grab a 2% market share, fueled by AI R&D in text, voice, and video models.

ValueScope, LLC, a Marshall & Stevens company, is recognized as the gold standard in financial valuation. From blockbuster mergers to high-stakes litigation, ValueScope has left its mark on some of Wall Street’s prime transactions, wielding a meticulous approach that’s the envy of the Street.

Please click here to view ValueScope’s Core Gaming valuation report.

Market Notes; The S&P, Dow, Nasdaq, and Russel 2000 opened slightly lower, while crude and gold are trading higher.

This morning’s top stocks include Hertz (NASDAQ:HTZ), following Pershing’s $50 million investment, Treasure Global (NASDAQ:TGL), MIRA Pharmaceuticals (NASDAQ:MIRA), and BriaCell Therapeutics (NASDAQ:BCTX), which unveiled Phase 2 survival data for its Bria-IMT regimen, obliterating standards in hormone receptor positive (HR+) metastatic breast cancer (MBC).

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