Connexa Sports Technologies Signs Content Creation Agreement with TikTok for MENA Region
DENVER, Colo., Feb 24, 2025 (247marketnews.com)- Connexa Sports Technologies (NASDAQ:YYAI) stated that its majority-owned subsidiary, Yuanyu Enterprise Management Limited (YYEM), entered into a Multi-Channel Network (MCN) agency services agreement with TikTok, focused on content creation and distribution within the Middle East and North Africa (MENA) region, as part of Connexa’s expanding social networking vertical.
YYEM will facilitate the production of content to be live-streamed or distributed as videos on TikTok, targeting a diverse audience across MENA. The content will cover a variety of popular categories, including sports, gaming, and lifestyle, and will be produced by well-known influencers such as Twitch hosts and other creators within the expanding YYEM network. This new initiative will likely include live-streaming, voice chat rooms, gaming content, and influencer-driven user-generated content (UGC). Revenue from the partnership will be dependent on user engagement and conversion rates on TikTok.
Hongyu Zhou, YYAI’s Chairman, stated, “This deal has the potential to create new revenue streams for YYAI, as well as marketing and other opportunities related to YYEM’s engagement with TikTok’s large and growing base of users and fans. Given the challenges TikTok is facing in the United States, we believe that partnering with TikTok in the MENA region presents a unique opportunity. We expect to grow our social networking, influencer, and content creation business over the coming year and anticipate that our new social networking vertical will open further opportunities for YYAI.”
With TikTok navigating challenges in North America, YYEM is positioning itself to leverage the platform’s enormous user base in the MENA region. As of July 2024, countries like the United Arab Emirates and Saudi Arabia have seen TikTok penetration rates exceeding 120% of the adult population, making it a prime target for this new venture.
This collaboration with TikTok aligns with Connexa’s strategy to drive digital innovation and explore new opportunities through partnerships. By combining cutting-edge technologies with a powerful influencer network, Connexa and YYEM aim to redefine the content creation experience in one of TikTok’s most engaged and dynamic markets.
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