Comscore Extends Agreement to provide Measurement Metrics for TEGNA’s multi-platform media businesses

DENVER, Colo., Mar 01, 2024 (247marketnews.com)- Comscore, Inc. (NASDAQ:SCOR) and TEGNA Inc. (NYSE:TNGA) jointly announced that they Comscore will extend its TENGA relationship, via a comprehensive multi-year agreement, as a key cross-platform audience measurement partner in all TEGNA markets, providing it with critical measurement metrics across its local TV, major affiliate, and digital businesses.

Jon Carpenter, CEO, Comscore said, “Comscore is proud to be a valued partner to TEGNA which is known for its trustworthy and impactful local journalism and strong connections to the communities they serve. The combination of our local linear TV data, and our groundbreaking cross-platform solutions will help TEGNA measure the value of their content and deliver outsized value for their advertisers across linear and digital. We’re excited to begin this latest phase of our partnership.”

TEGNA is the largest owner of Big Four affiliates in the top 25 markets among independent station groups and reaches approximately 39 percent of all TV households nationwide, making it one of the largest and geographically diverse broadcasters in the U.S. and owns 64 local news brands in 51 markets.

Lynn Beall, EVP and Chief Operating Officer, Media Operations, TEGNA said, “Expanding our partnership with Comscore will offer us deeper insights through digital and qualitative data, enriching cross-platform solutions for our valued advertising partners. We look forward to partnering with our clients to deliver their targeted audiences across any platform with precision and effectiveness to grow their business.”