Collective Audience Launch Strategic Partnership with Insticator

April 29, 2024

DENVER, Colo., Apr 29, 2024 (247marketnews.com)- Collective Audience, Inc. (Nasdaq:CAUD) announced launching a strategic technology partnership with Insticator, designed to introduce Collective Audience to Insticator’s more than 350 million monthly consumers, across its global network of premium publishers and advertisers that includes Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.

“Our new collaboration with Insticator, Balihoo and OKO Digital unlocks many new avenues for growth, and represents another primary ecosystem building block and validation of our vision, mission and technology roadmap,” stated Peter Bordes, Collective Audience’s CEO. “This groundbreaking partnership makes Insticator’s state-of-the art publisher network and monetization capabilities accessible to our customers and partners.”

The move is designed to increase customer ad inventory ROI and campaign performance, and is anticipated to significantly enhance revenue and EBITDA generation from Collective Audience’s previously announced DSL Digital and BeOp planned acquisitions.

“The integration will also enable Insticator’s partners to access our publishers’ inventory,”  Bordes added. “It provides yet another core use case for how we are building our ecosystem with deep bidirectional integrations and empowering our partners with our unique ad units, data capabilities and more.”

Zack Dugow, Insticator’s founder and CEO, commented, “We’ve long admired the teams who have been building the Collective Audience and BeOp platforms, and have been impressed with how Peter has been bringing these two platforms together in new and more powerful ways. We’re excited to deploy our premium brand advertising capabilities across the entire Collective Audience network.”

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