Brera Holdings PLC- the Market’s MCO Sports Ownership Solution

March 7, 2024

DENVER, Colo., Mar 07, 2024 (247marketnews.com)- In a groundbreaking move, Brera Holdings (NASDAQ:BREA) introduced the publicly-traded Multi Club Ownership (MCO) model to the global soccer scene, democratizing sports club ownership like never before. This innovative approach allows enthusiasts and investors alike to hold a stake in a diversified portfolio of professional sports clubs, marking a shift from the exclusive realm of billionaire investors to the accessible domain of the public market.

Dan McClory (left) with Aurelio De Laurentiis (right), owner and president of SSC Napoli, the Italian Serie A football champions, in London last week

Following the Company naming a new advisory board additions, Brera Holdings announced that Daniel McClory, renowned investment banker and Brera’s Executive Chairman, acquired a majority stake in Brera Holdings.

BREA is trading at $1.91, up $0.89 (+87.25%), on 44,273,470 shares, following the news.

“I believe that this strategic move underscores the robust confidence Mr. McClory places in Brera’s potential and heralds in a new era of international focus and expansion beyond the Company’s Italian roots,” stated Pierre Galoppi, Brera’s Chief Executive Officer.

While we all loved playing ball, international soccer has become huge business.

Think about Malcom Glazer’s nearly $1.5 billion leveraged buyout of 98% of Man U’s shares, in 2005, which is about what Jim Ratcliffe recently paid for about one quarter interest in Man U.

However, the smaller deals are just as sweet, if not sweeter, like when little known Wolverhampton Wanderers were purchased, for £45 million, by Chinese group Fosun International, its estimated value jumped up more than ten times that sales price in just six years, or Gino Pozzo’s Watford purchase, for £500K and paid off its £10 million debt, and a few short years later Watford is reportedly valued at £350 million.

Keep in mind that this is an arena that rewards the prepared, which is what makes Brera’s recent moves stand out.

Brera’s recently introduced all-star advisory board includes Massimo Ferragamo, leader of the internationally branded luxury house and Chairman of Ferragamo USA, Alan_Rothenberg, Major League Soccer Founder and World Cup Director, Sports Business Leaders, Paul Tosetti and Marshall Geller, and Football Icon, Giuseppe Rossi, to Brera’s all-star Advisory Board.

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