Interactive Strength Secures Exclusive Indonesian Distribution for CLMBR with PrimaFit and Receives Second Q3 Order

September 26, 2024

DENVER, Colo., Sep 26, 2024 (247marketnews.com)- Interactive Strength (Nasdaq: TRNR) stated that it secured an exclusive distribution agreement with PrimaFit, the leading distributor of best-in-class brands in Indonesia resulting in an initial order in July and a larger second order in September, collectively valued at nearly six-figures

Trent Ward, Co-Founder and CEO of Interactive Strength, stated, “Indonesia is a very fast-growing economy that is already in the G20 and is expected to continue to climb in world rankings of large economies. PrimaFit is the leader in the country and have done a great job for other brands such as LifeFitness, Woodway, TRX and StairMaster, and we are excited to partner with them.

“PrimaFit received an initial order of 10 units earlier in the third quarter and following on the success they had with those units, they already returned with a second order for 22 units this month, which is a fantastic sign of the potential for CLMBR in the country. One of the country’s premium boutique operators is pioneering a boxing-driven circuit class focused on CLMBR and has high expectations for growing the format in Indonesia.

“We expect to sell to at least ten international distributors or key accounts this year,” Mr. Ward continued, “and we believe the international sales opportunity will be similar in size to the opportunity in the US given countries like Indonesia. As we announced earlier this week, CLMBR passed compliance tests for the European Union and we will start fulfilling European and UK orders immediately, with expectations for additional countries to place orders in the fourth quarter.

“The third quarter results are expected to demonstrate a step-change in the revenue profile of the business and we have higher expectations for the future now that we are able to access some of the largest fitness markets outside of the United States for the first time.”

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