24/7 Market News- Innovation Beverage Group’s Australian Bitters Available Through Sysco

October 8, 2024

DENVER, Colo., Oct 08, 2024 (247marketnews.com)- Innovation Beverage Group (NASDAQ:IBG) reported that Buettner Global Services, IBG’s U.S. distributor, has arranged for IBG’s flagship product, Australian Bitters, to now be available nationwide in the United States through Sysco.

Hand crafted Australian Bitters won the Gold Medal at the Los Angeles Spirts Awards and this move expands IBG’s sales channels for Australian Bitters in the U.S. beyond traditional alcohol distributors and into the foodservice category

The U.S. is the most valuable bitters market in the world, accounting for 40% of the global bitters market.

Dean Huge, IBG’s Chief Executive Officer, commented, “We are very excited to expand availability of our award-winning Australian Bitters brand to the world’s largest market, and with the largest food distributor. With a shared commitment to quality and customer satisfaction, Sysco, brings extensive industry experience and a robust distribution network. Together, we aim to make Australian Bitters more accessible to restaurants, bars, and consumers across the United States.”

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