With Elections Approaching, New TargetSmart-Comscore Partnership Empowers Progressive Advertisers
WASHINGTON, Feb. 6, 2024 /PRNewswire/ — As the 2024 elections approach, TargetSmart and Comscore, Inc (NASDAQ: SCOR) are launching a new integration to give TargetSmart’s progressive clients access to Comscore’s granular media planning and evaluation data. This partnership builds on work between the two companies that started in 2020 and offers the prospect of enabling thousands of campaigns, causes and nonprofits to more effectively reach their target audiences, wherever they are, and however they get their information.
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