Washington Trust Announces Faster, Easier Way to Open Accounts Online
New Advertising Campaign features Rhode Island talent, businesses, and locations
WESTERLY, R.I., June 17, 2024 /PRNewswire/ — Washington Trust (“the Bank”), the largest state-chartered bank headquartered in Rhode Island, today announced a new multimedia campaign featuring local Rhode Island talent, businesses, and locations to illustrate how fast and easy it is to open deposit accounts or switch to the Bank online. The campaign, produced both in Spanish and English, compares the speed of account opening with the time it takes to experience classic Rhode Island favorites, such as: drinking a Del’s Lemonade, riding the carousel at Roger Williams Park Zoo and Carousel Village, enjoying hot wieners for lunch, or waiting for the perfect wave at the beach.