The ICEE Company® Announces New Froot Loops® Flavor in Collaboration with WK Kellogg Co
America’s number one frozen beverage brings deliciously fruity new flavor to cereal lovers
NASHVILLE, Tenn., May 22, 2024 /PRNewswire/ — America’s favorite frozen beverage is getting a little loopy! The ICEE Company, a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), announced today a collaboration with WK Kellogg Co to reimagine the deliciously fruity Froot Loops cereal flavor into a fun frozen treat. ICEE’s new Froot Loops flavor is available at retailers nationwide, including Maverik, K&G, Meijer Gas, and Sky Zone. Additionally, Target stores around the country are set to release the flavor this summer, as well as Thorntons, Wesco, Jacksons Food Stores and other retailers.