Company Significantly Expands Socia Media-Based Marketing Capabilities
Through New TikTok Shop Seller Storefront

Fort Lauderdale, FL, July 23, 2024 (GLOBE NEWSWIRE) — The Singing Machine Company, Inc. (“Singing Machine”) (NASDAQ: MICS) – the worldwide leader in consumer karaoke products, announces it has entered into a formal partnership with TikTok Shop pursuant to which The Singing Machine is now officially designated as a TikTok Shop Seller. With this new status, the Company expanded its online reach to over 150 million daily users on TikTok, one of the largest and fastest growing retail channels available to consumers today.

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