Sabre and Taiba Investments Forge Strategic Partnership to Enhance Hotel Distribution in Saudi Arabia
SOUTHLAKE, Texas and RIYADH, Saudi Arabia, May 7, 2024 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and Taiba Investments, a leading Saudi hospitality company with an extensive record in managing, developing, and operating hotels and residential compounds across the Kingdom of Saudi Arabia, announced the signing of a strategic technology agreement at the Arabian Travel Market event in Dubai. This collaboration will see the adoption of Sabre Hospitality’s SynXis platform across multiple hotel brands within Taiba Investments’ portfolio, including Makarem and Nur.