Roblox Taps PubMatic to Offer Programmatic Immersive Video Ads on Its Platform

April 10, 2024

https://www.globenewswire.com/news-release/2024/04/10/2860809/0/en/Roblox-Taps-PubMatic-to-Offer-Programmatic-Immersive-Video-Ads-on-Its-Platform.html

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) — PubMatic (Nasdaq:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with Roblox (NYSE:RBLX), a global immersive platform for communication and connection, to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users1, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

Read more at globenewswire.com

NASDAQ and NYSE quotes and data are delayed 15 minutes unless indicated otherwise. Market data and exchange information are provided for informational purposes only and is not intended for trading purposes. Neither 24/7 Market News Editors, 247 Market News, or data and content providers shall be liable for any errors or omissions, delays, misquotes or other market information relayed in any press materials. You should Use Realtime data to conduct due diligence before investing or trading, and trading in any stock is risky you could lose all your money.