PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetization Benefits for Publishers

January 8, 2024

https://www.globenewswire.com/news-release/2024/01/08/2805545/0/en/PubMatic-Leads-the-Way-in-Adopting-Addressability-Alternatives-Delivering-Monetization-Benefits-for-Publishers.html

NO-HEADQUARTERS/REDWOOD CITY, Calif., Jan. 08, 2024 (GLOBE NEWSWIRE) — PubMatic (Nasdaq:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetization and help media buyers drive performance. With Connect as a centralized access point for addressability solutions, the company has not only adapted to industry changes but has also delivered a quantifiable monetization lift for publishers.

Read more at globenewswire.com

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