PubMatic Announces Instacart Ads Integration to Leverage Retail Media Data Across CTV

April 3, 2024

https://www.globenewswire.com/news-release/2024/04/03/2857019/0/en/PubMatic-Announces-Instacart-Ads-Integration-to-Leverage-Retail-Media-Data-Across-CTV.html

NO-HEADQUARTERS/REDWOOD CITY, Calif., April 03, 2024 (GLOBE NEWSWIRE) — PubMatic (Nasdaq:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a new partnership with Instacart (Nasdaq:CART) to leverage its first-party, retail media data off of Instacart in a privacy-compliant, scalable, and effective programmatic advertising solution via PubMatic’s Convert. Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.

Read more at globenewswire.com

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