Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

January 17, 2024

https://www.globenewswire.com/news-release/2024/01/16/2809932/0/en/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report.html

The majority of advertisers plan to increase investment in programmatic;
Contextual targeting stands out as a viable alternative to the cookie; 
CTV investment will be pulled from linear TV by close to half (43%) of all marketers

Read more at globenewswire.com

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