Pepsi ® takes over iconic global locations to unleash its new look as it rolls out first visual identity change in 14 years across 120 countries worldwide
Pepsi ® steps into a dynamic new era with a new look and exciting culture-first experiences across sports and music
PURCHASE, N.Y., March 1, 2024 /PRNewswire/ — Today, Pepsi®’s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in fourteen years was unleashed across over 120 markets. To mark the moment, digital installations – each featuring the re-designed and refreshed Pepsi® globe logo – rose above landmarks worldwide for a digital showcase of Pepsi®’s new visual identity in a blaze of pulsing electric blue and black, carrying the brand into its new era.