NYDJ Launches First Wheelchair-Fit Denim Jean with QVC

March 15, 2024

https://www.prnewswire.com/news-releases/nydj-launches-first-wheelchair-fit-denim-jean-with-qvc-302090018.html

The popular denim brand will launch an adaptive wheelchair-fit option of the bestselling Marilyn Straight jean, exclusively with QVC

WEST CHESTER, Pa., March 15, 2024 /PRNewswire/ — QVC®, world leader in live video commerce (“vCommerce”), announced today that it has collaborated with NYDJ to launch the brand’s first wheelchair-fit design jean, exclusively for QVC. The first entry into adaptive designs from the national denim brand is part of QVC’s growing assortment of accessible and adaptive product offerings and will premiere on-air on March 16.

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