Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers

August 1, 2024

https://www.globenewswire.com/news-release/2024/08/01/2922438/0/en/Magnite-Launches-Full-AI-Driven-Automation-Within-Demand-Manager-To-Earn-Incremental-Revenue-For-Publishers.html

NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) — Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the optimal configurations in a publisher’s Prebid Wrapper per impression and has the potential to enhance billions of settings to improve performance. Ranker saw a 5% increase in spend after implementing the automated wrapper management feature.

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