JOHNSTON & MURPHY UNVEILS NEW LOOK WITH LATEST BRAND CAMPAIGN
The 174-year-old American legacy brand launches ‘Not Your Dad’s Shoe Company’ designed to inspire customers and transform current perception
NASHVILLE, Tenn., April 15, 2024 /PRNewswire/ — Today, American premium lifestyle brand, Johnston & Murphy reveals its new image campaign titled, ‘Not Your Dad’s Shoe Company.’ Designed to reshape how customers think of the 174-year-old brand, the bold new campaign highlights the company’s deep heritage while inspiring audiences to perceive Johnston & Murphy as more than a dress shoe company. The ‘Not Your Dad’s Shoe Company’ campaign is part of a strategic repositioning that leverages the brand’s rich legacy while modernizing to remain relevant and breakthrough in today’s landscape. Johnston & Murphy tapped creative agency, Wolfgang, to put a fresh lens on the brand that will resonate with an audience that values quality craftsmanship, classic style and enduring value.