INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR INTEGRATED THIRD PARTY CALCULATION AND REPORTING OF YOUTUBE VIDEO VIEWABILITY

March 21, 2024

https://www.prnewswire.com/news-releases/integral-ad-science-earns-mrc-accreditation-for-integrated-third-party-calculation-and-reporting-of-youtube-video-viewability-302095115.html

NEW YORK, March 21, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP).

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