IAS Expands Total Media Quality Product to YouTube Shorts
Advanced brand safety and suitability measurement is now available globally for advertisers on YouTube Shorts
NEW YORK, Dec. 12, 2023 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite.