HEINEKEN® LAUNCH NEW GLOBAL ‘WHEN YOU DRIVE, NEVER DRINK’ CREATIVE CAMPAIGN, ‘THE BEST DRIVER’, FEATURING F1® WORLD CHAMPION AND HEINEKEN® 0.0 AMBASSADOR, MAX VERSTAPPEN
AMSTERDAM, July 24, 2023 /PRNewswire/ — Heineken®, global partner of F1®, today unveiled their latest global ‘When You Drive, Never Drink’ creative campaign, entitled ‘The Best Driver’. The campaign features the current F1® world champion and Heineken® 0.0 ambassador, Max Verstappen, who brings his star power to help promote responsible drinking to new and relevant audiences.
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