GoPro Named Official Action Camera of X Games Elite Ski + Snowboard Competition
GoPro Partners with the Biggest Snow Event of the Year to Bring Immersive Course Previews + Unique Perspectives from Aspen to Viewers Worldwide
SAN MATEO, Calif., Jan. 25, 2024 /PRNewswire/ — Today, GoPro (NASDAQ: GPRO) announced a partnership with X Games Aspen 2024 to be the official action camera of the elite winter ski and snowboard competition. More than 100 of the biggest names in action sports will compete in front of live crowds in Aspen, Colorado, with an additional 2.4 million viewers tuning in from home across ABC and ESPN broadcasts, making this one of the biggest snow events of the year with some of the most coveted action sports medals outside of the Olympics.
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