El Pollo Loco Taps Content Creator Yuri Lamasbella as New Kreative Director for its Double Chopped Salads Campaign

August 12, 2024

https://www.globenewswire.com/news-release/2024/08/12/2928198/31831/en/El-Pollo-Loco-Taps-Content-Creator-Yuri-Lamasbella-as-New-Kreative-Director-for-its-Double-Chopped-Salads-Campaign.html

COSTA MESA, Calif., Aug. 12, 2024 (GLOBE NEWSWIRE) — El Pollo Loco (Nasdaq:LOCO), the nation’s leading fire-grilled chicken chain, has announced an exciting partnership with content creator Yuri Lamasbella. Following successful collaborations, El Pollo Loco has appointed her as its first-ever Kreative Director for the Double Chopped Salads campaign launch. In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand’s Double Chopped Salads. This initiative demonstrates the brand’s commitment to expanding its better-for-you menu offerings and marks the first time it has created a digitally exclusive menu item for collaboration.

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