Dollar General Selects Criteo to Enhance its Retail Media Offering

May 31, 2024

https://www.prnewswire.com/news-releases/dollar-general-selects-criteo-to-enhance-its-retail-media-offering-302160556.html

Criteo’s demand-side advertising offering will drive omnichannel advertising for one of America’s largest retailers and its brand partners

NEW YORK, May 31, 2024 /PRNewswire/ — Criteo (Nasdaq: CRTO), the commerce media company, today announced a new partnership with Dollar General Media Network (DGMN), the retail media arm of retail giant Dollar General (NYSE: DG). The partnership supports Dollar General’s onsite sponsored ad offerings, with plans to extend access to newer ad formats later this year.

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