Digital Advertising Market Expected to Reach $667 Billion In 2024 And Surpass $730 Billion In 2025

FinancialNewsMedia.com News Commentary

PALM BEACH, Fla., Sept. 25, 2023 /PRNewswire/ — According to the latest media consumption statistics, US consumers have been spending increasingly more time consuming digital media year after year. Digital ad spending is projected to grow significantly through 2027. Marketing and advertising are key components of a business’s growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.  An article in Oberlo.com projected that the global digital advertising market in 2023 is valued at $601.8 billion—67.1% of the overall expenditure on media ads. This refers to advertising on internet-connected devices such as computers, mobile devices, and smart devices. Media ads include everything from email marketing and video content to search engine results and more. The article said: “The digital advertising spend in 2023 marks a 9.5% rise from the $549.5 billion spent in 2022. The largest annual growth from 2021 to 2027 came in 2021, when digital ad spend increased by 29.8% year over year. The following year, its growth slowed by nearly one-third to 8.5%.  Digital advertising growth is showing no signs of stopping. Experts’ projections indicate that the digital advertising market will continue to grow over the next few years, albeit with a slight slowdown in its pace.  Here are the annual growth rates forecast for the next few years: 2024: 10.9%; 2025: 10%; 2026: 9.2%; and 2027: 8.6%.”  Active Companies active today in markets include:  VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY), Microsoft Corporation (NASDAQ: MSFT), Amazon.com, Inc. (NASDAQ: AMZN), Alphabet Inc. (NASDAQ: GOOG), Meta Platforms, Inc. (NASDAQ: META).

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