DBG Announces Successful Launch of its New DTC Strategy DSTLD Orders Rise 144% Since June Launch

August 1, 2024

https://www.globenewswire.com/news-release/2024/07/31/2921770/0/en/DBG-Announces-Successful-Launch-of-its-New-DTC-Strategy-DSTLD-Orders-Rise-144-Since-June-Launch.html

Austin, TX, July 31, 2024 (GLOBE NEWSWIRE) — Digital Brands Group, Inc. (“DBG”) (NASDAQ:DBGI), a curated collection of luxury lifestyle, digital-first brands, today announces a successful launch of its new DTC strategy. The new strategy focuses on driving significant customer value through discounts offered to customers who bundle multiple units in one purchase, which is referred to as “Build Your Own Bundle” or BYOB. Since launching this new BYOB strategy in mid-June, DSTLD has experienced a 144% increase in its orders. Additionally, DSTLD orders are up 400%+ when there are dedicated email campaigns featuring this BYOB promotion.

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