Criteo Collaborates with Microsoft Advertising to Drive Retail Media Growth

July 12, 2024

https://www.prnewswire.com/news-releases/criteo-collaborates-with-microsoft-advertising-to-drive-retail-media-growth-302194724.html

Expanded relationship intended to help address fragmentation in the fast-growing retail media landscape

NEW YORK, July 11, 2024 /PRNewswire/ — Criteo (Nasdaq: CRTO), the commerce media company today announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising’s extensive demand to Criteo’s global network of 225 retailers. Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetization technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.

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