Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

February 22, 2024

https://www.globenewswire.com/news-release/2024/02/22/2833623/0/en/Comscore-Transforms-Local-and-National-Ad-Campaigns-with-Pioneering-Cross-Platform-Audience-Measurement.html

NEW YORK, Feb. 22, 2024 (GLOBE NEWSWIRE) — In a groundbreaking advancement for the advertising industry, Comscore (NASDAQ:SCOR), a global leader in planning, transacting, and evaluating media across platforms, today unveiled a significant update to its Comscore Campaign Ratings (CCR). This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.

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