Comscore and TEGNA Sign Multi-Year Agreement for Local Linear and Cross-Platform Audience Measurement
RESTON, Va., March 01, 2024 (GLOBE NEWSWIRE) — Comscore, Inc. (NASDAQ:SCOR) and TEGNA Inc. (NYSE:TGNA) today announced they have reached a comprehensive multi-year agreement on cross-platform audience measurement. Under the terms of the agreement, Comscore will extend its relationship with TEGNA as a key measurement partner in all TEGNA markets, providing it with critical measurement metrics across its local TV, major affiliate, and digital businesses.