AI-Driven Advertising to Surge from $370B in 2022 to $1.3T by 2032
USA News Group News Commentary
Issued on behalf of Scope AI Corp.
VANCOUVER, BC, May 30, 2024 /PRNewswire/ — USA News Group News Commentary – The use of artificial intelligence is on the rise, with the advertising and marketing sector gaining some of the most benefits. Analysts are already projecting major gains, with Statista projecting advertising spending enabled by AI amounted to a respectable $370 billion in 2022, but will rise significantly to $1.3 trillion by 2032. According to analysts at McKinsey & Company who are projecting generative AI (gen AI) could add $4.4 trillion annually to the global economy. Several tech companies have recently enhanced the integration of AI in marketing, offering swift, secure, and cost-effective solutions for businesses to adopt AI technology in advertising over the past week, including: Scope AI Corp. (CSE: SCPE) (OTCQB: SCPCF), Meta Platforms, Inc. (NASDAQ: META), Veritone, Inc. (NASDAQ: VERI), Alphabet Inc. (NASDAQ: GOOG, GOOGL), and Adobe Inc. (NASDAQ: ADBE).