AEG and Vivid Seats Announce LA Kings and LA Galaxy Partnership
CHICAGO, Jan. 11, 2024 (GLOBE NEWSWIRE) — Vivid Seats Inc. (NASDAQ:SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, and AEG, the world’s leading sports and live entertainment company, have launched a new partnership that makes Vivid Seats an official secondary ticketing marketplace partner of the LA Kings (NHL) and the LA Galaxy (MLS). As part of the agreement, brokered by AEG Global Partnerships, Vivid Seats will enable fans of both teams to purchase tickets to all regular season home games on Vivid Seats’ platform.
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