Adjust Integrates Google Play Games on PC, Unlocking Cross-Device Marketing Opportunities For App Developers

March 12, 2024

https://www.prnewswire.com/news-releases/adjust-integrates-google-play-games-on-pc-unlocking-cross-device-marketing-opportunities-for-app-developers-302086897.html

Addition of Play Install Referrer API makes it easier to distribute and measure cross-play games

SAN FRANCISCO, March 12, 2024 /PRNewswire/ — Leading measurement and analytics company Adjust today announced a first-of-its-kind integration with Google Play Games on PC, marking a significant milestone in empowering gaming app developers, marketers and studios to seamlessly distribute and measure their marketing campaigns across a diverse range of platforms. Adjust is enhancing PC | console measurement with the addition of Google’s Play Install Referrer API to directly attribute installs to PC campaigns. This integration helps app developers understand which channels deliver the most users to their apps from the Google Play store.

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