AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement

January 17, 2024

https://www.prnewswire.com/news-releases/adtheorent-partners-with-adelaide-to-utilize-attention-based-metrics-for-campaign-optimization-and-measurement-302035837.html

Added In-flight metrics will further enhance campaign performance

NEW YORK, Jan. 16, 2024 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, today announced a partnership enabling AdTheorent to utilize Adelaide’s attention-based metrics for campaign optimization and to quantify digital advertising campaign impact.

Read more at prnewswire.com

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