AdTheorent Unveils Results from Joint Research with Advertiser Perceptions on the State of the Open-Web Programmatic Advertising Industry
Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies
NEW YORK, Dec. 19, 2023 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced the results from a study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and ad tech industries. The research examines the state of the open-web programmatic advertising industry with the goal of understanding how brand and agency advertisers in the US and Canada are evolving their programmatic strategies and leveraging new channels.
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