Planet 13 Announces Launch of New Lifestyles Brand Company with signing of first Sponsored Athlete, UFC Title Contender Chito Vera

LAS VEGAS, July 24, 2024 (GLOBE NEWSWIRE) — Planet 13 Holdings Inc. (CSE: PLTH) (OTCQX: PLNH) (“Planet 13” or the “Company”), a leading vertically-integrated multi-state cannabis company, today announced the launch of its non-cannabis touching Lifestyles brand company, and its first sponsored athlete, MMA star Chito Vera. The timing couldn’t be better with Chito scheduled to fight live nationally on ABC TV at UFC Abu Dhabi on August 3, 2024. A win in this fight for the Ecuadorian UFC star could lead to a title shot.
           
“Chito Vera is the perfect fit for Planet 13 and our new Lifestyles brand,” said Larry Scheffler, Planet 13 Co-CEO. “He’s a dynamic cross-over star with a wide demographic reach that touches much of Planet 13’s existing fan base. Vera is currently the UFC #4 ranked title contender, a household name for any fight fan, an adrenaline junkie with ties to the X-Games, a fashion and classic car guru, and with Chito you can expect to get 110% every time. We’re extremely excited for this new partnership and what’s to come with Chito and Planet 13 Fight Club, the combat sports division of our Planet 13 Lifestyles brand.”

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