IAS Announces Mobile In-App Support for First Attention Product to Unify Media Quality and Eye Tracking

July 30, 2024

https://www.prnewswire.com/news-releases/ias-announces-mobile-in-app-support-for-first-attention-product-to-unify-media-quality-and-eye-tracking-302209227.html

Quality Attention™ Expands Coverage and Improves Accuracy of Correlation Between Attention Scores and Business Results

NEW YORK, July 30, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Quality Attention™ measurement product, adding support for mobile in-app environments. Quality Attention is the first measurement product to unify media quality and eye tracking with machine learning to deliver proven results.

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