Stagwell’s (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology

July 12, 2024

https://www.prnewswire.com/news-releases/stagwells-stgw-the-harris-poll-acquires-bera-to-further-strengthen-harris-quest-ai-capabilities-with-predictive-brand-technology-302195767.html

NEW YORK, July 12, 2024 /PRNewswire/ — The Harris Poll, a global public opinion and advisory firm, and part of Stagwell (NASDAQ: STGW) has acquired BERA, a leading predictive brand technology platform. The acquisition will integrate BERA’s cutting-edge AI-powered brand insights and analytics platform into its Harris Quest suite, part of the Stagwell Marketing Cloud, further advancing the predictive capabilities of real-time market research and brand tracking.

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