IAS’S ANNUAL MEDIA QUALITY REPORT FINDS OVERALL GLOBAL BRAND RISK REMAINS STABLE, BUT NEW CHALLENGES LIE AHEAD

May 7, 2024

https://www.prnewswire.com/news-releases/iass-annual-media-quality-report-finds-overall-global-brand-risk-remains-stable-but-new-challenges-lie-ahead-302137444.html

Marketers Focused on Navigating Threats from the Rise in AI-Generated Deepfakes and Misinformation

NEW YORK, May 7, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today released its highly anticipated 19th edition of its Media Quality Report (MQR). The annual report analyzes over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory.

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