New Research Reveals Influencers Significantly Drive Purchasing Decisions

April 25, 2024

https://www.globenewswire.com/news-release/2024/04/25/2869706/0/en/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions.html

CHICAGO, April 25, 2024 (GLOBE NEWSWIRE) — Influencers have cemented themselves as key components of modern marketing strategies, and new research reveals the significant power they have in directly shaping consumer purchasing behaviors. According to The 2024 Influencer Marketing Report released today by Sprout Social, an industry-leading provider of cloud-based social media management software, 49% of all consumers make daily, weekly, or monthly purchases because of influencer posts, with 30% trusting influencers more today than they did just six months ago.

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