PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modeling Capability for Advertisers

April 16, 2024

https://www.globenewswire.com/news-release/2024/04/16/2863699/0/en/PubMatic-Partners-with-GroupM-to-Deliver-First-of-its-Kind-AI-Generated-Cohort-Modeling-Capability-for-Advertisers.html

NEW YORK and LONDON, April 16, 2024 (GLOBE NEWSWIRE) — PubMatic, (Nasdaq:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale.

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