IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT TO INCLUDE REPORTING ON THE TOPIC OF MISINFORMATION

April 16, 2024

https://www.prnewswire.com/news-releases/ias-expands-brand-safety-and-suitability-measurement-to-include-reporting-on-the-topic-of-misinformation-302117473.html

GARM-Aligned AI-Driven Solution Provides Added Confidence Campaigns Run Against Brand Safe & Suitable Content

NEW YORK, April 16, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Brand Safety and Suitability Measurement product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels.

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