Workday Turns Up the Heat in the Next Wave of its Global Rock Star Campaign with Gwen Stefani, Travis Barker, and Billy Idol
Rockers Express Disbelief Over Workday and the Corporate World Continuing to Call Each Other “Rock Stars”
PLEASANTON, Calif., April 8, 2024 /PRNewswire/ — Workday, Inc. (NASDAQ: WDAY) is bringing rock back to the workplace with a clever new twist on the company’s global campaign featuring iconic rock stars Gwen Stefani, Travis Barker, and Billy Idol. While the renowned artists tour through the office demanding to take their hard-earned titles back, this time the corporate world begins to challenge them on who the real “rock stars of business” are. This message comes through loud and clear in two new TV commercials, titled “We’re All Rock Stars,” and “Rock Responsibly,” debuting at The Masters from April 8-14 and reaching global audiences in six key markets – Australia, Canada, France, Germany, the UK, and the U.S.