Xcel Brands, Inc. and Fashion Icon Christie Brinkley form Joint Venture

March 29, 2024

https://www.globenewswire.com/news-release/2024/03/29/2854755/17602/en/Xcel-Brands-Inc-and-Fashion-Icon-Christie-Brinkley-form-Joint-Venture.html

NEW YORK, March 29, 2024 (GLOBE NEWSWIRE) — Xcel Brands, Inc. (NASDAQ:XELB) (“Xcel” or the “Company”), a media and consumer products company with expertise in livestream shopping and social commerce, announced today its newly formed joint venture with supermodel, actress and entrepreneur, Christie Brinkley to create TWRHLL (Towerhill), a lifestyle and apparel brand, for distribution exclusively on HSN. Initial launch of TWRHLL is expected in Spring 2024. Christie Brinkley will serve as the public face and voice of the brand, including appearing on live broadcasts and streaming services for HSN.

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