Stagwell’s (STGW) Anomaly Alliance Enters Agreement to Acquire French Digital Shop What’s Next Partners as It Accelerates Global Expansion
WNP will be first in series of planned acquisitions for The Anomaly Alliance as Stagwell expands throughout Europe and beyond
NEW YORK, Feb. 26, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has reached an agreement to acquire WHAT’S NEXT PARTNERS (WNP), a French digital brand and marketing consultancy specializing in data-powered strategies, integrated communications, and creative content.