IZEA Releases The 2023 State of Influencer Equality
Orlando, Florida, Feb. 22, 2023 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its third annual The State of Influencer Equality report today. The report found that the average payment per post for non-white influencers continues to trend upward. Hispanic influencers’ pay climbed by 29%, Asian influencers’ pay rose by 23% year over year, and Black influencers’ pay increased by 19%. The rate of deals being awarded to minorities has surpassed their representation in the population, reaching a new peak of 46% share of sponsorship transactions.