Adjust and AppLovin Reveal Ways AI-Powered Personalization Will Drive Next Mobile App Growth Phase

February 20, 2024

https://www.prnewswire.com/news-releases/adjust-and-applovin-reveal-ways-ai-powered-personalization-will-drive-next-mobile-app-growth-phase-302064713.html

New report co-authored by Adjust and AppLovin brings robust set of data, benchmarks and actionable advice to the mobile apps industry

SAN FRANCISCO, Feb. 20, 2024 /PRNewswire/ — Leading measurement and analytics company Adjust, today released its annual Mobile App Trends Report with global app data along with expert tips from AppLovin, on trends and patterns – namely personalization powered by AI –  driving the evolution of the industry. The report finds that despite the downward trend throughout 2022, app installs grew 4% globally in 2023, demonstrating mobile’s ability to deliver significant returns is as strong as ever and full of untapped opportunities.

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