A Country (Taylor) Divided and Other Big Game Insights from Stagwell’s (STGW) Harris QuestDIY Rapid Response Survey Tool

February 13, 2024

https://www.prnewswire.com/news-releases/a-country-taylor-divided-and-other-big-game-insights-from-stagwells-stgw-harris-questdiy-rapid-response-survey-tool-302060971.html

NEW YORK, Feb. 13, 2024 /PRNewswire/ — Harris Quest, an AI-powered real-time research software suite from the Stagwell Marketing Cloud (NASDAQ: STGW), released new survey insights following Super Bowl LVIII gauging what really makes the Big Game so entertaining for the general population in the United States. Using QuestDIY to create, target and deploy quality surveys at speed, Stagwell generated insights fewer than 24 hours after the game’s conclusion and fewer than four hours of fielding to capture viewers’ perceptions around the hot topics, trends and memes surrounding Super Bowl 58.

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