NIELSEN AND NEXSTAR ANNOUNCE COMPREHENSIVE AGREEMENT FOR LOCAL & NATIONAL TV MEASUREMENT SERVICES
Nielsen remains a preferred Nexstar provider of currency-grade TV audience data
NEW YORK, Jan. 31, 2024 /PRNewswire/ — Nielsen, a global leader in audience measurement, data and analytics, today announced a multi-year extension of an agreement with Nexstar Media Group, Inc.(NASDAQ: NXST), to provide Local and National TV measurement services across Nexstar’s media businesses, including The CW Network, NewsNation, Antenna TV, and 200 owned or partner television stations in 116 local markets across the country. Under the terms of the agreement, Nielsen will continue to be a preferred Nexstar provider of currency-grade TV audience data.
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